{"id":3158,"date":"2026-05-15T10:07:28","date_gmt":"2026-05-15T09:07:28","guid":{"rendered":"https:\/\/shop.uni-pannon.hu\/?post_type=product&#038;p=3158"},"modified":"2026-05-15T11:35:12","modified_gmt":"2026-05-15T10:35:12","slug":"b2b-marketing-alapok-es-eszkoztar","status":"publish","type":"product","link":"https:\/\/shop.uni-pannon.hu\/hu\/termek\/b2b-marketing-alapok-es-eszkoztar\/","title":{"rendered":"B2B marketing alapok \u00e9s eszk\u00f6zt\u00e1r"},"content":{"rendered":"<p>A r\u00e9sztvev\u0151k k\u00e9pesek lesznek a B2B piac saj\u00e1toss\u00e1gainak \u00e9rtelmez\u00e9s\u00e9re, c\u00e9lcsoport- \u00e9s vev\u0151i d\u00f6nt\u00e9si folyamatok elemz\u00e9s\u00e9re, valamint versenyk\u00e9pes \u00e9rt\u00e9kaj\u00e1nlat megfogalmaz\u00e1s\u00e1ra. Fejlesztik strat\u00e9giai \u00e9s operat\u00edv marketingtervez\u00e9si k\u00e9szs\u00e9geiket, j\u00e1rtass\u00e1got szereznek a digit\u00e1lis \u00e9s ABM eszk\u00f6z\u00f6k alkalmaz\u00e1s\u00e1ban, valamint k\u00e9pess\u00e9 v\u00e1lnak m\u00e9rhet\u0151, \u00fczleti c\u00e9lokhoz illeszked\u0151 marketing akci\u00f3tervek kidolgoz\u00e1s\u00e1ra \u00e9s \u00e9rt\u00e9kel\u00e9s\u00e9re.<\/p>\n\n\n\n<p>A k\u00e9pz\u00e9s \u00e1tfog\u00f3 k\u00e9pet ad a B2B marketing saj\u00e1toss\u00e1gair\u00f3l, strat\u00e9giai megk\u00f6zel\u00edt\u00e9s\u00e9r\u0151l \u00e9s legfontosabb eszk\u00f6zeir\u0151l.<\/p>\n\n\n\n<p>Kiknek aj\u00e1nljuk:<\/p>\n\n\n\n<p>Marketingesek, \u00e9rt\u00e9kes\u00edt\u00e9si vezet\u0151k, \u00fcgyf\u00e9lkapcsolati szakemberek, KKV-k \u00e9s nagyv\u00e1llalatok d\u00f6nt\u00e9shoz\u00f3i r\u00e9sz\u00e9re.<\/p>\n\n\n\n<p>A k\u00e9pz\u00e9s tematik\u00e1ja:<\/p>\n\n\n\n<p><strong>1. B2B marketing alapjai \u00e9s strat\u00e9giai keret (6 \u00f3ra)<\/strong><\/p>\n\n\n\n<p>Bevezet\u00e9s<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mi\u00e9rt m\u00e1s a B2B marketing, mint a B2C?<\/li>\n\n\n\n<li>F\u0151 k\u00fcl\u00f6nbs\u00e9gek: d\u00f6nt\u00e9si folyamat, c\u00e9lcsoport, v\u00e1s\u00e1rl\u00f3i \u00fat<\/li>\n<\/ul>\n\n\n\n<p>B2B piac meg\u00e9rt\u00e9se<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vev\u0151i d\u00f6nt\u00e9si folyamat (DMU, hossz\u00fa d\u00f6nt\u00e9si ciklus)<\/li>\n\n\n\n<li>Piac- \u00e9s versenyelemz\u00e9s eszk\u00f6zei<\/li>\n\n\n\n<li>Gyakorlat: tipikus B2B buyer persona k\u00e9sz\u00edt\u00e9se<\/li>\n<\/ul>\n\n\n\n<p>Strat\u00e9giai alapok<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pozicion\u00e1l\u00e1s B2B-ben: \u00e9rt\u00e9kaj\u00e1nlat \u00e9s differenci\u00e1l\u00e1s<\/li>\n\n\n\n<li>Term\u00e9k\u2013szolg\u00e1ltat\u00e1s\u2013megold\u00e1s logika<\/li>\n\n\n\n<li>Gyakorlat: saj\u00e1t c\u00e9gre\/ter\u00fcletre \u00e9rt\u00e9kaj\u00e1nlat (Value Proposition Canvas) kidolgoz\u00e1sa<\/li>\n<\/ul>\n\n\n\n<p>Tartalom- \u00e9s csatornastrat\u00e9gia B2B-ben<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Szakmai tartalom szerepe: white paper, esettanulm\u00e1ny, webinar<\/li>\n\n\n\n<li>Offline vs. online csatorn\u00e1k: szakki\u00e1ll\u00edt\u00e1s, LinkedIn, e-mail marketing<\/li>\n\n\n\n<li>Gyakorlat: csatorna\u2013\u00fczenet m\u00e1trix \u00f6ssze\u00e1ll\u00edt\u00e1sa<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Eszk\u00f6zt\u00e1r \u00e9s akci\u00f3tervez\u00e9s (6 \u00f3ra)<\/strong><\/p>\n\n\n\n<p>Digit\u00e1lis B2B marketing<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn, min els\u0151dleges B2B platform<\/li>\n\n\n\n<li>SEO, tartalommarketing, PPC B2B k\u00f6rnyezetben<\/li>\n\n\n\n<li>Gyakorlat: r\u00f6vid kamp\u00e1nyterv-v\u00e1zlat k\u00e9sz\u00edt\u00e9se<\/li>\n<\/ul>\n\n\n\n<p>Account-Based Marketing (ABM) \u00e9s lead gener\u00e1l\u00e1s<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ABM logika \u00e9s eszk\u00f6zt\u00e1r<\/li>\n\n\n\n<li>Lead nurturing folyamata, CRM szerepe<\/li>\n\n\n\n<li>Gyakorlat: egy konkr\u00e9t c\u00e9lc\u00e9ghez ABM-miniterv<\/li>\n<\/ul>\n\n\n\n<p>\u00dcgyf\u00e9l\u00e9lm\u00e9ny \u00e9s hossz\u00fa t\u00e1v\u00fa kapcsolatok<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcgyf\u00e9lmegtart\u00e1s B2B-ben: szolg\u00e1ltat\u00e1s, partners\u00e9g, bizalom<\/li>\n\n\n\n<li>\u00dcgyf\u00e9l\u00e9lm\u00e9ny m\u00e9r\u0151sz\u00e1mok (NPS, CLV, retention)<\/li>\n<\/ul>\n\n\n\n<p>Saj\u00e1t B2B marketing akci\u00f3terv kidolgoz\u00e1sa<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00f6vid-, k\u00f6z\u00e9p- \u00e9s hossz\u00fa t\u00e1v\u00fa marketingc\u00e9lok<\/li>\n\n\n\n<li>KPI-ok \u00e9s m\u00e9rhet\u0151s\u00e9g<\/li>\n\n\n\n<li>Z\u00e1r\u00f3gyakorlat: minden r\u00e9sztvev\u0151 3\u20135 konkr\u00e9t akci\u00f3pontot dolgoz ki.<\/li>\n<\/ul>\n\n\n\n<p>A k\u00e9pz\u00e9s el\u0151felt\u00e9tele:<\/p>\n\n\n\n<p>Nem sz\u00fcks\u00e9ges el\u0151zetes k\u00e9pzetts\u00e9g.<\/p>","protected":false},"excerpt":{"rendered":"<p>A r\u00e9sztvev\u0151k k\u00e9pesek lesznek a B2B piac saj\u00e1toss\u00e1gainak \u00e9rtelmez\u00e9s\u00e9re, c\u00e9lcsoport- \u00e9s vev\u0151i d\u00f6nt\u00e9si folyamatok elemz\u00e9s\u00e9re, valamint versenyk\u00e9pes \u00e9rt\u00e9kaj\u00e1nlat megfogalmaz\u00e1s\u00e1ra. Fejlesztik strat\u00e9giai \u00e9s operat\u00edv marketingtervez\u00e9si k\u00e9szs\u00e9geiket, j\u00e1rtass\u00e1got szereznek a digit\u00e1lis \u00e9s ABM eszk\u00f6z\u00f6k alkalmaz\u00e1s\u00e1ban, valamint k\u00e9pess\u00e9 v\u00e1lnak m\u00e9rhet\u0151, \u00fczleti c\u00e9lokhoz illeszked\u0151 marketing akci\u00f3tervek kidolgoz\u00e1s\u00e1ra \u00e9s \u00e9rt\u00e9kel\u00e9s\u00e9re. A k\u00e9pz\u00e9s \u00e1tfog\u00f3 k\u00e9pet ad a B2B marketing saj\u00e1toss\u00e1gair\u00f3l, strat\u00e9giai [&hellip;]<\/p>\n","protected":false},"featured_media":3166,"template":"","meta":{"_acf_changed":true},"product_brand":[],"product_cat":[56,75,68,46],"product_tag":[66,60],"class_list":{"0":"post-3158","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-adult-education","7":"product_cat-business-and-economy","8":"product_cat-hungarian","9":"product_cat-university-of-pannonia-nagykanizsa","10":"product_tag-in-person","11":"product_tag-online","13":"first","14":"instock","15":"virtual","16":"sold-individually","17":"taxable","18":"purchasable","19":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/media\/3166"}],"wp:attachment":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_brand?post=3158"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_cat?post=3158"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_tag?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}