{"id":2656,"date":"2025-10-02T13:22:08","date_gmt":"2025-10-02T12:22:08","guid":{"rendered":"https:\/\/shop.uni-pannon.hu\/?post_type=product&#038;p=2656"},"modified":"2025-12-03T12:20:52","modified_gmt":"2025-12-03T11:20:52","slug":"szolgaltatasmenedzsment","status":"publish","type":"product","link":"https:\/\/shop.uni-pannon.hu\/hu\/termek\/szolgaltatasmenedzsment\/","title":{"rendered":"Szolg\u00e1ltat\u00e1smenedzsment"},"content":{"rendered":"<p><strong>Szakmai kompetenci\u00e1k<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Szolg\u00e1ltat\u00e1smenedzsment alapelvek: a szolg\u00e1ltat\u00e1sok tervez\u00e9s\u00e9nek, m\u0171k\u00f6dtet\u00e9s\u00e9nek \u00e9s fejleszt\u00e9s\u00e9nek ismerete.<\/li>\n\n\n\n<li>SSC menedzsment: shared service centerek m\u0171k\u00f6d\u00e9s\u00e9nek \u00e1tl\u00e1t\u00e1sa, hat\u00e9kony ir\u00e1ny\u00edt\u00e1si m\u00f3dszerek.<\/li>\n\n\n\n<li>B2B \u00e9s szolg\u00e1ltat\u00e1smarketing: \u00fcgyf\u00e9lk\u00f6zpont\u00fa szeml\u00e9let kialak\u00edt\u00e1sa, \u00fczleti kapcsolatok fejleszt\u00e9se.<\/li>\n\n\n\n<li>Benchmarking m\u00f3dszerek: j\u00f3 gyakorlatok azonos\u00edt\u00e1sa, \u00f6sszehasonl\u00edt\u00e1s \u00e9s adapt\u00e1l\u00e1s a saj\u00e1t szervezetben.<\/li>\n\n\n\n<li>Nemzetk\u00f6zi trendek meg\u00e9rt\u00e9se: glob\u00e1lis szolg\u00e1ltat\u00e1si modellek \u00e9s \u00faj megold\u00e1sok megismer\u00e9se<\/li>\n<\/ul>\n\n\n\n<p>Kiknek aj\u00e1nljuk:<\/p>\n\n\n\n<p>A k\u00e9pz\u00e9st aj\u00e1nljuk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>szolg\u00e1ltat\u00e1si szektorban dolgoz\u00f3 menedzsereknek \u00e9s szakembereknek,<\/li>\n\n\n\n<li>SSC (Shared Service Center) vezet\u0151knek \u00e9s munkat\u00e1rsaknak,<\/li>\n\n\n\n<li>B2B marketinggel foglalkoz\u00f3 szakembereknek,<\/li>\n\n\n\n<li>mindazoknak, akik szeretn\u00e9k meg\u00e9rteni a szolg\u00e1ltat\u00e1sok m\u0171k\u00f6d\u00e9s\u00e9nek \u00e9s fejleszt\u00e9s\u00e9nek alapelveit,<\/li>\n\n\n\n<li>A k\u00e9pz\u00e9st aj\u00e1nljuk:<\/li>\n\n\n\n<li>szolg\u00e1ltat\u00e1si szektorban dolgoz\u00f3 menedzsereknek \u00e9s szakembereknek,<\/li>\n\n\n\n<li>SSC (Shared Service Center) vezet\u0151knek \u00e9s munkat\u00e1rsaknak,<\/li>\n\n\n\n<li>B2B marketinggel foglalkoz\u00f3 szakembereknek,<\/li>\n\n\n\n<li>mindazoknak, akik szeretn\u00e9k meg\u00e9rteni a szolg\u00e1ltat\u00e1sok m\u0171k\u00f6d\u00e9s\u00e9nek \u00e9s fejleszt\u00e9s\u00e9nek alapelveit,<\/li>\n\n\n\n<li>fiatal szakembereknek, akik nemzetk\u00f6zi trendekkel \u00e9s benchmarking m\u00f3dszerekkel k\u00edv\u00e1nnak megismerkedni.<\/li>\n<\/ul>\n\n\n\n<p>A k\u00e9pz\u00e9s tematik\u00e1ja:<\/p>\n\n\n\n<p><strong>1. Szolg\u00e1ltat\u00e1s \u00e9s B2B marketing <\/strong>(T\u00e1rgyk\u00f3d: VEGTMIB244B\u2013 6 kredit)<\/p>\n\n\n\n<p><strong>2. SSC menedzsment <\/strong>(T\u00e1rgyk\u00f3d: ZEGTLMB142S\u2013 3 kredit)<\/p>\n\n\n\n<p><strong>3. Benchmarking <\/strong>(T\u00e1rgyk\u00f3d: ZEGTLMB122B \u2013 3 kredit)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A k\u00e9pz\u00e9s el\u0151felt\u00e9tele:<\/p>\n\n\n\n<p>\u00c9retts\u00e9gi v\u00e9gzetts\u00e9g.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Szakmai kompetenci\u00e1k Kiknek aj\u00e1nljuk: A k\u00e9pz\u00e9st aj\u00e1nljuk: A k\u00e9pz\u00e9s tematik\u00e1ja: 1. Szolg\u00e1ltat\u00e1s \u00e9s B2B marketing (T\u00e1rgyk\u00f3d: VEGTMIB244B\u2013 6 kredit) 2. SSC menedzsment (T\u00e1rgyk\u00f3d: ZEGTLMB142S\u2013 3 kredit) 3. Benchmarking (T\u00e1rgyk\u00f3d: ZEGTLMB122B \u2013 3 kredit) A k\u00e9pz\u00e9s el\u0151felt\u00e9tele: \u00c9retts\u00e9gi v\u00e9gzetts\u00e9g.<\/p>","protected":false},"featured_media":2696,"template":"","meta":{"_acf_changed":true},"product_brand":[],"product_cat":[62,75,68,63,72,47],"product_tag":[66],"class_list":{"0":"post-2656","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-adomentes","7":"product_cat-business-and-economy","8":"product_cat-hungarian","9":"product_cat-in-person","10":"product_cat-micro-credential-programs","11":"product_cat-zalaegerszeg-university-center","12":"product_tag-in-person","14":"first","15":"instock","16":"virtual","17":"sold-individually","18":"purchasable","19":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product\/2656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_brand?post=2656"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_cat?post=2656"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_tag?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}