{"id":2655,"date":"2025-10-02T13:15:11","date_gmt":"2025-10-02T12:15:11","guid":{"rendered":"https:\/\/shop.uni-pannon.hu\/?post_type=product&#038;p=2655"},"modified":"2026-02-19T12:10:26","modified_gmt":"2026-02-19T11:10:26","slug":"bevezetes-a-kozossegi-media-tartalomgyartasba","status":"publish","type":"product","link":"https:\/\/shop.uni-pannon.hu\/hu\/termek\/bevezetes-a-kozossegi-media-tartalomgyartasba\/","title":{"rendered":"Bevezet\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalomgy\u00e1rt\u00e1sba"},"content":{"rendered":"<p><strong>Szakmai kompetenci\u00e1k<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media strat\u00e9giai gondolkod\u00e1s: c\u00e9lcsoportok elemz\u00e9se, tartalomstrat\u00e9gia fel\u00e9p\u00edt\u00e9se.<\/li>\n\n\n\n<li>Kreat\u00edv \u00edr\u00e1s \u00e9s storytelling: hat\u00e1sos posztok, forgat\u00f3k\u00f6nyvek, r\u00f6vid sz\u00f6vegek \u00e9s hosszabb cikkek k\u00e9sz\u00edt\u00e9se.<\/li>\n\n\n\n<li>Vide\u00f3k\u00e9sz\u00edt\u00e9si \u00e9s v\u00e1g\u00e1si alapismeretek: felv\u00e9telk\u00e9sz\u00edt\u00e9s, f\u00e9nyel\u00e9s, CapCut \u00e9s Final Cut haszn\u00e1lata.<\/li>\n\n\n\n<li>Platformspecifikus tartalomgy\u00e1rt\u00e1s: Facebook, Instagram, TikTok, reels \u2013 algoritmusok \u00e9s trendek meg\u00e9rt\u00e9se.<\/li>\n\n\n\n<li>Adatvez\u00e9relt tartalom\u00e9rt\u00e9kel\u00e9s: eredm\u00e9nyek m\u00e9r\u00e9se, analitika \u00e9s optimaliz\u00e1l\u00e1s. <\/li>\n\n\n\n<li>Etikai tudatoss\u00e1g: felel\u0151s tartalomgy\u00e1rt\u00e1s, hiteless\u00e9g \u00e9s \u00e1tl\u00e1that\u00f3s\u00e1g a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban.<\/li>\n<\/ul>\n\n\n\n<p>Kiknek aj\u00e1nljuk:<\/p>\n\n\n\n<p>A k\u00e9pz\u00e9st aj\u00e1nljuk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>p\u00e1lyakezd\u0151 kommunik\u00e1ci\u00f3s, marketing- \u00e9s m\u00e9diaszakembereknek,<\/li>\n\n\n\n<li>kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok munkat\u00e1rsainak, akik saj\u00e1t m\u00e1rk\u00e1juk online megjelen\u00e9s\u00e9t szeretn\u00e9k er\u0151s\u00edteni,<\/li>\n\n\n\n<li>influencereknek, tartalomgy\u00e1rt\u00f3knak, bloggereknek,<\/li>\n\n\n\n<li>mindazoknak, akik tudatos \u00e9s professzion\u00e1lis k\u00f6z\u00f6ss\u00e9gim\u00e9dia-jelenl\u00e9tet szeretn\u00e9nek kialak\u00edtani.<\/li>\n<\/ul>\n\n\n\n<p>A k\u00e9pz\u00e9s tematik\u00e1ja:<\/p>\n\n\n\n<p><strong>Bevezet\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalomgy\u00e1rt\u00e1sba <\/strong>(T\u00e1rgyk\u00f3d: VETKTTB214KM \u2013 4 kredit):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Bevezet\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalomgy\u00e1rt\u00e1sba (Facebook, Instagram)&#8221;<\/li>\n\n\n\n<li>&#8220;Bevezet\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalomgy\u00e1rt\u00e1sba (TikTok, reels)&#8221;<\/li>\n\n\n\n<li>&#8220;Videok\u00e9sz\u00edt\u00e9s gyakorlatban (v\u00e1g\u00e1s: CapCut, FinalCut; nyersanyag-felv\u00e9tel, f\u00e9nyel\u00e9stechnika)&#8221;<\/li>\n\n\n\n<li>&#8220;Kreat\u00edv \u00edr\u00e1s gyakorlat (forgat\u00f3k\u00f6nyv)&nbsp;&#8220;<\/li>\n\n\n\n<li>&#8220;Kreat\u00edv \u00edr\u00e1s gyakorlat (social media posztok, hashtag, pr cikk, SEO)&#8221;<\/li>\n\n\n\n<li>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia etikai k\u00e9rd\u00e9sei<\/li>\n\n\n\n<li>Besz\u00e9dgyakorlat<\/li>\n\n\n\n<li>Projektz\u00e1r\u00e1s, projektek bemutat\u00e1sa<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>A k\u00e9pz\u00e9s el\u0151felt\u00e9tele:<\/p>\n\n\n\n<p>\u00c9retts\u00e9gi v\u00e9gzetts\u00e9g.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Szakmai kompetenci\u00e1k Kiknek aj\u00e1nljuk: A k\u00e9pz\u00e9st aj\u00e1nljuk: A k\u00e9pz\u00e9s tematik\u00e1ja: Bevezet\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalomgy\u00e1rt\u00e1sba (T\u00e1rgyk\u00f3d: VETKTTB214KM \u2013 4 kredit): A k\u00e9pz\u00e9s el\u0151felt\u00e9tele: \u00c9retts\u00e9gi v\u00e9gzetts\u00e9g.<\/p>","protected":false},"featured_media":2712,"template":"","meta":{"_acf_changed":true},"product_brand":[],"product_cat":[62,43,74,68,72],"product_tag":[66],"class_list":{"0":"post-2655","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-adomentes","7":"product_cat-faculty-of-humanities","8":"product_cat-humanities-and-pedagogy","9":"product_cat-hungarian","10":"product_cat-micro-credential-programs","11":"product_tag-in-person","13":"first","14":"instock","15":"virtual","16":"sold-individually","17":"purchasable","18":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product\/2655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/media?parent=2655"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_brand?post=2655"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_cat?post=2655"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.uni-pannon.hu\/hu\/wp-json\/wp\/v2\/product_tag?post=2655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}